The heavens declare the glory of God;
the skies proclaim the work of his hands.
Day after day they pour forth speech;
night after night they reveal knowledge.
They have no speech, they use no words;
no sound is heard from them.
Yet their voice goes out into all the earth,
their words to the ends of the world.
Back in the 90s I studied International Marketing at uni – we learnt about communicating with a diverse global audience – and the key thing I learnt is that when you have something to say, there is no one ‘silver bullet’ of communication – if you opt for only one method then you risk a whole section of your target audience not finding out about you.
The only approach that stands a chance of reaching them all is to throw everything you’ve got at it – to use every communication method at your disposal to get your message out there. And to do it again and again.
Back then they had us studying how the big companies did it. But we’d have had a more thorough grounding in the art of communication by observing how God does it and has been doing it, since the foundations of the earth.
When it comes to communicating, God has left nothing to chance – he wants none to perish – and so he uses every means at his disposal to give everyone the opportunity to know that there is a God, that he loves us, and that he has a plan for us.
AW Tozer wrote, “God fills the world with his speaking voice”.
In the book of Genesis we read how God spoke creation into being, God spoke to nothing and it became something. And in Psalm 19 we hear the nothing which became something speaking back, and the heavens declaring the glory of God.
The moment God spoke creation into being, he triggered a timeless heralding of his life-giving message and set in motion a divine campaign rooted in creation, to share that message so that every person in the world would know about it.
With the sun alone this message is on a loop and continues to make the rounds of the globe each day, reaching the very ends of the earth – the message that there is a God, the Lord Almighty, whose glorious nature compels him to communicate and connect with his creation.
How can those who don’t yet know God not be awestruck by his glory revealed in the heavens? How can they not wonder about the creator behind it all?
And for those of us who do know him, he continues to speak to us through his creation, offering love, grace, peace, hope for us, and the hope of salvation for others.
When I hear the storms rage, I’m reminded of who’s in charge, when I notice the delicate patterns on a leaf, he tells me there’s so much more to life than the way we live it sometimes, a baby’s cry when we thought we’d never hear it tells me that nothing is impossible with God, and in the lapping of the tide against the sea shore God calls me to breathe deeply.
But as much as the sky and the light of the sun, reflect and proclaim, creation just doesn’t give us the details of who God is, how we can know him and what his plans for us are.
For that, we need the small print, we need God’s word to us, the Bible.
More about that next time, but for now, have an amazing day in God’s wonderful creation.
You can now watch The Fuelcast Video this was written for here: https://www.thefuelcast.com/library/2023-06-21-divine-campaign-creation
